Today I went to Bina Khan's salon to have hair and makeup done. I wore an exclusive kurta designed by Afsheen Numair for Sanam Chaudhri's "Sanam Chaundri for Blocked" Independence Line. I was then photographed for a feature that will appear in the Dawn on August 14. Below is a description of the collaboration and what we're doing it for:
Sanam Chaudhri has done collections for 14th August before, however this year, she will be collaborating with Afsheen Numair's label 'BLOCKED', to create the Independence Line that will be launched this August.
Afsheen uses the ancient craft of wood hand block printing to create all her pieces. Blocked will design and print the fabric for this collection. The fact that each piece will be painstakingly hand printed using a technique that is rooted in our Pakistani heritage, and then styled and stitched by Sanam Chaudhri will make them truly unique. It is with this thought, that the two brands are coming together to create a 'Sanam Chaudhry for Blocked' Independence Line.
We have decided to forego doing a typical 'fashion shoot' to promote this collection. Instead, as a gesture of gratitude to a few, very brilliant Pakistani women, who are doing great things for the nation in their respective fields, we doing a feature to highlight their achievements and cause. This feature will be printed in Dawn Images in August.
Each of the women featured in our Independence Line campaign, stand for a cause that is helping the nation on a grassroots level, but perhaps with increased awareness and some help from all of us, together their cause can be taken to another level. We will be giving a 100% of our profits from the line to charities that they represent. Bina Khan and Dawn are also partners in our cause.
The cause I'm standing for is the Ali Hasan Mangi Memorial Trust, which runs a model village in Khairo Dero, Sindh.
Here are some pictures from this morning, but you'll have to wait for August 14 to see the finished result.